A Guide to Cookies on Silvertime

What are cookies?

Cookies are files created by websites you've visited. Cookies store browsing information, like your site preferences or profile information. There are two types of cookies: First-party cookies are set by the site shown in the address bar.

You can find out further indepth information on what cookies are at the Information Commissioner's Office website.

Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.

We comply fully with the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, Directive 2009/136/EC. The Information Commissioner's Office has produced a document for guiding web site owners on the use and correct policies which can be viewed at https://ico.org.uk

How we use cookies

Like many websites we use cookies to store and then retrieve small bits of information on your computer when you visit. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalised web experience.

Some of the information stored is put there by other companies whose software we have added to the site, and this can also impact your experience of other websites you may visit after leaving ours.

If you continue to use this site without taking action to prevent the storage of this information, you are effectively agreeing to this use.

If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia - all about cookies.

Below is a list of the different types of cookies used on this site, and an explanation of what they are used for. If you would like any more information, please get in touch.

Google Analytics Cookie Usage on Silvertime

Google Analytics is a tool that helps website owners such as ourselves to measure how users interact with our website content. As you navigate between web pages, Google Analytics provides us with JavaScript tags (libraries) to record information about the page a user has seen, for example the URL (web address) of the page. The Google Analytics JavaScript libraries use HTTP Cookies to "remember" what a user has done on previous pages / interactions with the website.

Silvertime also sends Google Analytics anonymous event data. Event data is typically an event such as a tap or click on a specific part of Silvertime such as when you open a product detail image to full screen view, we also send anonymous data when you select product filters so that we can see which filters are most popular. This information is passed to Google Analytics anonymously. Event data only contains information about our page and does not contain any personal information or any information that might identify you.

Please note that Google Analytics does not store any personal information about you. Further privacy information on the use of Google Analytics can be found at Google Analytics - Safe Guarding Your Data

You can view the full documentation on how Google Analytics works at Google Analytics Cookie Usage

This document was last updated on Sunday 15th May 2016

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